Glossary for Website Design and SEO for Small Business
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Glossary

Internet:  A global network of interconnected computer devices. The Internet is the hardware infrastructure that supports the Web.

World Wide Web (WWW):  A global network of interconnected software applications. The Web is the interface for accessing information on the Internet.

Website:  A Web application for displaying text, images, video, and other media files. Websites can be used for business, news, education, or hobby.

Web Browser:  A computer application for accessing the Web and viewing Websites. Common web browsers are Firefox, Chrome, IE, Safari, and Opera.

Uniform Resource Locator (URL):  The technical term for a website address that is the id of a particular website page. The URL typically starts with http://

Domain Name:  The readable name of a website address, which is controlled by a numeric IP address.

IP Address:  A unique number assigned to a website or computer device for network identification.

Domain Name System:  Translates numerical IP Addresses into custom readable domain names.

Web Server:  A dedicated computer device for hosting and generating websites on the Web and Internet.

Web Hosting:  Hard drive space on a Web Server that stores website files. Hosting may include other features such as databases, email, etc.

Bandwidth:  The measure for speed you can send data through an Internet connection. Higher bandwidth enables faster connection speed.

Database:  An application on a computer or network that stores information in tables with columns and rows.

Search Engine:  An online database that stores and organizes information on the Web. Users enter keywords to search for information.

Optimization:  A process of making something as fully functional or effective as possible.

Search Engine Optimization (SEO):  A process of improving the visibility of a website on the Web. If a website is optimized with keywords that users are looking for, it will appear higher in the results of a search engine query.

White Hat SEO:  SEO techniques that follow search engine guidelines.

Black Hat SEO:  SEO techniques that go against search engine guidelines.

Robot/Spider/Crawler:  An automated program that searches the Web for collecting, processing, and indexing information.

robots.txt File:  An admin file in the root directory of a website that allows developers to manage actions of search engines such as blocking access to website pages or files.

.htaccess File:  A hidden admin file in a website directory of Apache servers that allows developers to create rules and special functions such as page redirect.

Meta Tags:  Lines of code in the head section of HTML pages that help search engines index each webpage properly relative to its content.

Bounce Rate:  The percentage of website visitors who only view one page then leave the website.

Usability:  The ease at which users are able to understand and navigate the pages of a website.

Responsiveness:  The ability of a website interface to adapt to different devices such as computers, laptops, tablets, and mobile.

Copywriting:  Writing original and unique text content for websites or other media applications.

Blog (Web Log):  An online journal in website format for archiving and categorizing information.

Content Management System (CMS):  A software program that provides a framework for building websites with custom design and development options.

Social Network:  An online community website where users create profiles and network for business, education, or entertainment.