Tips

For the average small business the main goal of a website is effectiveness. When designing a website there are many factors to consider. Following are some tips to think about.

Hosting: As a business owner know where your hosting is and where your domain name is registered. You should have access to this info. Find out if you have an FTP account. FTP is important if you want direct access to your website files.

Design: Design is important for first and lasting impression. Layout, navigation, colors, fonts, and images contribute to the overall theme. Think of a house with nice landscaping and interior design. Make your visitors feel welcome. People make decisions within seconds and will leave your website immediately if they get lost.

SEO: It's important that people are able to find your website in search engines. The HTML code and website content should be structured effectively so that spiders and robots can easily crawl and index the web pages. Flash animation and dynamic websites are harder to index.

Content: Have important and relative information on the website and avoid using too much advertising or selling language. Use natural language and avoid keyword stuffing.

File Size: Larger websites take longer to download. Take into consideration people with slower Internet connections. Make sure images, videos, PDFs, and other media files are compressed effectively.

Validation: Declare the website with a document type and check for technical errors at validator.w3.org. The W3C declares standards and guidelines on the web.

Browsers: Web browsers may render content differently. Make sure your website is designed effectively for all major browsers, older and newer versions.

Screen: The website should be designed effectively for various operating devices including desktop computers, laptops, tablets, and mobile phones.

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